Google’s GetMo campaign was launched yesterday in London and we were delighted to be a part of this exciting initiative, aimed at getting businesses mobile, something that we believe in passionately. We are one of just 13 partners chosen by Google for the initiative.
The Guardian covered the launch in an article on their mobile blog and we’ve included some excerpts from their article below:
“Google wants British businesses to put more thought into their mobile web strategies, and has launched a UK scheme called GetMo to encourage them.
The GetMo website offers a tool for companies to see how their current website looks on a mobile phone, while providing tips on how to build a more effective mobile site, and information on mobile consumer trends.
The scheme is a UK extension of the GoMo initiative that Google launched in the US in November 2011. It also follows the Google Sites Mobile Landing Pages (Google Mobilize for short) scheme from June 2011, which provided small and medium-sized British businesses with templates for their mobile landing pages.
“As the smartphone explosion continues, more consumers are looking to engage with brands by searching for them on their mobile phone. Yet the majority of businesses don’t have mobile sites or a mobile strategy for connecting with them,” says Google’s director of mobile advertising for Europe Ian Carrington.
“Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, business are not keeping up with consumers.”
Google cites stats from Ipsos CT showing that 93% of smartphone owners in the UK use their handsets to access the web every day, with 84% looking for local information.
One of Google’s partners in GetMo is mobile commerce firm The MoBank Group, which works with businesses to add shopping features on their mobile sites.
“Statistics show that over 15% of all online traffic is now coming from mobile, therefore retailers that use websites which don’t adequately support mobile transactions are losing the equivalent to one day of business per week,” says its chief executive Dominic Keen.”
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