This week’s links cover a range of new initiatives, some of which appear to be more successful than others. Aurasma, a British based augmented reality technology provider have been making some waves recently, and recent research reported in Mobile Marketing shows that far from being a meaningless gimmick AR appears to have a direct effect [...]
Ocado realising the potential of mobile?
A few weeks back we reported on an innovative use of QR codes by Tesco in South Korea. They created a virtual store in an underground station, designed to look exactly like their shelving and stock in a physical store, except users purchased using their mobile.
A happy Friday to everyone. Quite a few interesting bits and bobs this week amidst a slew of mobile related announcements.
Pizza Express App with Paypal
Credit where it’s due, the new Pizza Express iPhone app looks very handy indeed. Diners can use a 12 digit code on their receipt to pay [...]
This week seems to have been filled with news of Nokia’s woes and discussion of whether CEO Steve Elop is a Microsoft mole plotting a merger. There’s also been the usual excitement surrounding an Apple product launch as they get ready to announce their cloud music service, unsurprisingly called iCloud. However, [...]
Here’s our latest round up of tidbits from the worlds of mobile, payments, and retail.
Google continued their march into mobile payments this week with the launch of Google Wallet. This will allow US customers (for now) to pay for things with their mobile using either their bank card [...]
Consumers ready for NFC
Internet Retailing reports that one in five consumers is ‘eagerly awaiting’ near-field communications that will allow them to pay for goods using their phone. Acxiom research suggests that the prime group for NFC uptake will be from couples between 45 to 54 earning in excess of £40,000 a year.
Google improves the Android market
In news that will no doubt please developers, brands and consumers Google have revamped the Android Market to improve app discovery. They’ve launched ‘Editor’s choice’, top apps and trending apps sections – it’s only available on the online portal for now but will be on mobile soon.
Retailers still slow to move into mobile
Mobile Marketing Magazine picked up on a recent study which found that while retailers understand the potential of mobile there is still work to do to galvanise them into action. According to the study, 87% of retailers felt that mobile commerce will impact shopping in [...]
There’s are some interesting examples around at the moment of companies starting to incorporate iPads and other tablets into their business, either as sales tools for staff or for customers to use. Coffee chains for example are capitalising on the fact that people seem to love nothing more than whiling [...]
Welcome to MoMentum, the first Friday mobile newsletter from The MoBank Group. We’ll be posting news and opinions on stories in mobile that we come across throughout the week that we think are interesting or noteworthy. We’d love to hear your feedback, so do comment below or feel free to email us.
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