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Our work on HMV’s mobile strategy was recently published on the website of Figaro Digital, a leading magazine for digital marketers. We’ve posted the text below, as it provides quite a good insight into our thoughts on creating a holistic mobile strategy.
Brief
HMV partnered with The MoBank Group to [...]
HMV’s re/play app, the first in the UK for trade-in games, was fully launched this week and was widely covered in the press, including pieces in MCV, T3, New Media Age, The Drum, CVG and
The app that MoPowered designed for HMV has entered the Top 15 Branded Apps list on Brand Republic for the first time. The app allows customers to research and purchase products and locate stores. HMV have also made apps for their purehmv loyalty card scheme, [...]
iphoneappcafe.com is a great (relatively) new iPhone app review site whose motto is ‘Real People, Real Reviews’. They aim to guide users through the myriad apps on the iTunes store. They’ve reviewed the app we built for Deliverance food which they described as “incredibly user-friendly and very quick to load”. You can read [...]
The range of HMV iPhone apps, developed by MoBank’s m-commerce arm MoPowered, was featured this week on the eConsultancy blog and in New Media Age (£, but you can also read the piece here). Some interesting points raised in both articles, keep an [...]
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