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Our work on HMV’s mobile strategy was recently published on the website of Figaro Digital, a leading magazine for digital marketers. We’ve posted the text below, as it provides quite a good insight into our thoughts on creating a holistic mobile strategy.
Brief
HMV partnered with The MoBank Group to [...]
The app that MoPowered designed for HMV has entered the Top 15 Branded Apps list on Brand Republic for the first time. The app allows customers to research and purchase products and locate stores. HMV have also made apps for their purehmv loyalty card scheme, [...]
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